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Project canvas rbv1/28/2024 ![]() From the perspective of the UAS alliance, the Sprint serves as an educational research, development and innovation (RDI) environment that aims to inspire a new approach to higher education that will engage, motivate and prepare students of today for the jobs of tomorrow. By working through the design process, students gain knowledge and experience in cocreation, service design and open innovation. Student teams work on real projects from businesses, municipalities or third-sector organizations with support from industry experts, mentors, and teachers. ![]() The Sprint is an intensive summer innovation course offered by an alliance of three Universities of Applied Sciences (UAS) in the Helsinki metropolitan area. The purpose of this thesis is to understand students’ expectations and perception of value regarding their experiences in higher education and then contribute these insights to the design and development of the Digital Wellbeing Sprint (the Sprint). Based on an empirical study, this tool seems to be relevant and simple to use, and when integrated into a service design process, it may help companies to implement the service logic. This tool, the Service Logic Business Model Canvas, includes both the provider’s viewpoint (value capture) and the customer’s viewpoint (value creation). By using the interactive research and constructive approach, this study develops a tool for designing service that takes into account multiple stakeholder perspectives. Secondly, the business model literature offers very little knowledge on how to make business models to follow the service logic. Firstly, the literature on service logic includes little knowledge on how to apply this thinking on the practical business level. The knowledge gap that the present study aims to fulfil is twofold. Here, the term “service logic” covers the basic principles of the contemporary business logics: service-dominant logic (SDL), service logic, and customer-dominant logic (CDL). This study develops further one of the most popular business model frameworks, the business model canvas, into a Service Logic Business Model Canvas to better take into account service logic principles.
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